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Showing posts with label Blogging How To. Show all posts
Showing posts with label Blogging How To. Show all posts

Blogging Tools For Keyword Research

When it comes to SEO optimization, one of the most valuable and important elements is the so-called keyword research. Search marketing field is often considered as very hazardous, since the competition is merciless and if you want to be up-to-date you are supposed to optimize your business blog or website constantly. Today, unlike the traditional way of advertising, SEO optimization has become something more than just attracting new visitors to your website and trying to sell your products. It is about attracting the right customers. This way you are able to target your clients and learn more about them. Keyword Research Tools give you this opportunity. You are able to respond to the constantly changing market conditions and offer products and services that the average web searcher is seeking. So here are some of the most useful keyword research tools.

Google Search box dropdown:


Google Search box dropdown
This is one of the most under-used keyword research tools. When you start typing, Google will show you the most common phrases that are currently popular with web searchers. In fact, this is what differentiates this tool from the other ones. Although it does not give you a specific information about the value of the particular keyword you are suggesting, it immediately gives you the data that's currently popular with users.

Keyword Spy:


This tool is one of the most comprehensive ones in our list, since it gives you plenty of useful information for free. Except for keywords, it offers a lot of additional data, suggests similar keywords and misspelling. And if you want to get even more information, you can get the paid version of the tool.

Bing Keyword Research Tool:


Although Google is the biggest and the most popular search engine, it is not the only one. Bing's most famous keyword research tool offers serving up suggestions, based on language, country and even region. This can be very useful for targeting your market and finding the right group of customers.

Word Tracker Keyword Questions:



Word Tracker Keyword Questions
This tool gives you the opportunity to see the questions that web searchers have asked using your keywords. This can be extremely useful when writing your website content since it gives you data about the type of information your potential visitors would like to learn more about. You can write articles that answer these questions. However, sometimes the suggestions, that this keyword research tool gives, are a bit messy. However, you will be able to get the essence.

Ubersuggest:


If you want to get the suggestions from the Google search box, Ubersuggest is the best solution for you. It will go out and get these suggestions for you, giving you the opportunity to choose from image search, web search etc.

Yahoo Clues:



Yahoo Clues, Google search results
This tool allows you to get some specific information based on demographic researches, age etc. You can find out whether your services or products attract more women or men. Also, you will be able to understand the specific age group, interested in your products.

Keyword Research Tools are the basis of the entire SEO optimization of your website. They give you the chance to stand out from the competition and take advantage of the great marketing opportunities that Internet advertising gives you.

How To Use Google Analytics

What is Google Analytics?


Google Analytics is an online tool that assists in collecting detailed data about website visitors. Once the Google analytics script is added to website source code, it is possible to track website traffic, traffic sources, as well as conversion rates and sales. Google Analytics is mainly designed to aid marketers and webmasters. As a basic service, it is available for free. The advanced version is available for some monthly fee. Advanced version provides many additional information than the basic version. Website owner must allow Google Analytics cookies in order to collect information.

How Google Analytics can help?


Google Analytics tool helps to track AdWords campaign and also to boost online marketing campaigns. Once a person has visits a website, Google analytics tool uses access logs to store visitors data on the server. The information is then analyzed in a particular way once it has been stored. Part of the information includes the time and date of visit, the browser type on the visitor’s end, and the operating system, just to mention a few.

Google Analytics tool has been applied to determine the number of visitors coming to a site. But this is just one feature that may not reveal what people do once they come to the site. Thus, it becomes necessary to track the pages they visit once they land on the website.

Online advertisements and marketing campaigns can be tracked through Google Analytics tool. Thanks to its ability to track visitor’s path through HTTP connections. People who know more about HTTP connections understand that it is simply a way through which computers communicate with each other.

Google Analytics can also help people calculate the following:

  • Visit depth
  • Bounce rates
  • Repeat visitors
  • Bounce rates
  • Website loyalty, among other things
  • Lead generation
  • Sales

Google Analytics works for SEO because it is easy to use. It is possible to define a range of data when viewing statistics in different categories. Webmaster can navigate from general to more specific data on the tool. Google analytics also shows from where the visitors came from. Which also includes the Keywords they have used to find the site. This particular option is very important to rank higher in search engines for any particular keyword. However, the most important contribution of Google Analytics in Seo is to help website owners improve their marketing campaigns, advertisements and website visits by using statistics.

Google provides an improved version of Google Analytics tool, which can track even short activities on a particular website. It also loads faster. It is called Real time data. You can access visitors flow, number of visitors on site and many other useful data in real time using this new feature. It is possible to see where visitors are coming from, where they arrive and at what point they leave. Thus, by paying attention to each of the pages, webmaster can make necessary adjustments. This would result to more sales or conversion rates.

From the above discussion we can come to the conclusion that Google analytics has made the life of webmasters and marketers more easier. Read more information on Google Analytics here: http://en.wikipedia.org/wiki/Google_Analytics