What is Google Analytics?
Google Analytics is an online tool that assists in collecting detailed data about website visitors. Once the Google analytics script is added to website source code, it is possible to track website traffic, traffic sources, as well as conversion rates and sales. Google Analytics is mainly designed to aid marketers and webmasters. As a basic service, it is available for free. The advanced version is available for some monthly fee. Advanced version provides many additional information than the basic version. Website owner must allow Google Analytics cookies in order to collect information.
How Google Analytics can help?
Google Analytics tool helps to track AdWords campaign and also to boost online marketing campaigns. Once a person has visits a website, Google analytics tool uses access logs to store visitors data on the server. The information is then analyzed in a particular way once it has been stored. Part of the information includes the time and date of visit, the browser type on the visitor’s end, and the operating system, just to mention a few.
Google Analytics tool has been applied to determine the number of visitors coming to a site. But this is just one feature that may not reveal what people do once they come to the site. Thus, it becomes necessary to track the pages they visit once they land on the website.
Online advertisements and marketing campaigns can be tracked through Google Analytics tool. Thanks to its ability to track visitor’s path through HTTP connections. People who know more about HTTP connections understand that it is simply a way through which computers communicate with each other.
Google Analytics can also help people calculate the following:
- Visit depth
- Bounce rates
- Repeat visitors
- Bounce rates
- Website loyalty, among other things
- Lead generation
- Sales
Google Analytics works for SEO because it is easy to use. It is possible to define a range of data when viewing statistics in different categories. Webmaster can navigate from general to more specific data on the tool. Google analytics also shows from where the visitors came from. Which also includes the Keywords they have used to find the site. This particular option is very important to rank higher in search engines for any particular keyword. However, the most important contribution of Google Analytics in Seo is to help website owners improve their marketing campaigns, advertisements and website visits by using statistics.
Google provides an improved version of Google Analytics tool, which can track even short activities on a particular website. It also loads faster. It is called Real time data. You can access visitors flow, number of visitors on site and many other useful data in real time using this new feature. It is possible to see where visitors are coming from, where they arrive and at what point they leave. Thus, by paying attention to each of the pages, webmaster can make necessary adjustments. This would result to more sales or conversion rates.
From the above discussion we can come to the conclusion that Google analytics has made the life of webmasters and marketers more easier. Read more information on Google Analytics here: http://en.wikipedia.org/wiki/Google_Analytics
